Marketing is
a discipline.
I'm Sabarivelan V S, a performance marketer working across paid advertising, lead generation and creative strategy. Most of my hands-on experience comes from real estate — a category where leads are expensive, intent is messy and the difference between a good and bad week is usually the creative.
I've worked on 30+ campaigns, from launch pushes to always-on lead engines. My work covers audience structure, creative briefs and testing, landing page flow, and the reporting layer that tells a client whether the money worked.
I care about the boring parts: naming conventions, clean tracking, honest numbers. They're what make a campaign improvable instead of just busy.
Focus areas
- →Paid Social — Meta & Instagram
- →Paid Search — Google Ads
- →Lead Generation & Qualification
- →Creative Strategy & Testing
- →Landing Page Conversion
- →Reporting & Analytics
Test before you scale
Every budget increase follows evidence. Small structured tests decide what deserves spend.
Creative is the targeting
The hook does more work than the audience setting. Most of my leverage sits in the message.
Leads, not impressions
Reporting stops at the number that matters to the business — qualified enquiries and cost per one.
Write the system down
Naming, cadence and scoreboards so results are repeatable by anyone, not just by me.
Performance Marketer
Running paid social and search for real-estate portfolios, end to end.
Digital Marketing Executive
Campaign setup, creative briefs, landing pages and reporting.
Self-taught + certified
Built skills through live campaigns and platform certifications.