Skills
The stack
behind the work.
Eight areas of practice, from paid media and lead generation to consumer psychology, analytics and automation.
01
Performance Marketing
Meta AdsGoogle AdsPaid SocialCampaign ManagementAudience TargetingCampaign OptimizationCreative TestingConversion Marketing
02
Lead Generation
Real Estate Lead GenerationLead AcquisitionLead Funnel ConceptsLead QualificationLanding Page StrategyConversion Funnel ThinkingLead Quality Analysis
03
Creative Strategy
Static Ad CreativeCreative DirectionCampaign ConceptsAd MessagingHooksCTA StrategyVisual CommunicationPerformance CreativeCreative Testing
04
Digital Marketing
Digital Marketing StrategySocial Media MarketingEmail MarketingContent MarketingSearch MarketingCampaign PlanningAudience ResearchMarketing Funnels
05
Consumer Psychology
Consumer BehaviourConsumer PsychologyBuyer PsychologyBehavioral MarketingPurchase MotivationAttention & PersuasionMessage FramingValue Perception
06
Marketing Analytics
ExcelPower BISQLMarketing AnalyticsCampaign AnalysisKPI TrackingPerformance ReportingDashboard DevelopmentData Visualization
07
AI + Automation
AI for MarketingAI-Assisted ContentAI Marketing WorkflowsAI AgentsAI Sentiment AnalysisMarketing Automationn8nWorkflow AutomationPrompt Engineering Concepts
08Developing
Content
Content IdeationSocial Media ContentShort-Form VideoReelsYouTube ShortsContent HooksVisual StorytellingContent Repurposing
Currently exploring
NeuromarketingCognitive Bias ConceptsAttention PatternsPsychological AdvertisingDecision-Making Psychology
My technical edge
A computer science base
under the marketing.
My Computer Science background gives me a technical foundation that supports my marketing work — supporting capability, not my primary career identity.
PythonSQLExcelPower BIData AnalysisData VisualizationBasic Machine LearningLinear RegressionLogistic RegressionK-Means Clustering
Tools
Meta Ads
Google Ads
Canva
Excel
Power BI
SQL
Python
n8n
WordPress
HubSpot
AI Tools