Real Estate Meta Ads Lead Generation Campaign
Performance marketing campaign focused on generating real-estate enquiries through Meta Lead Forms while monitoring acquisition cost and campaign reach.
This project involved managing and monitoring a Meta Ads lead-generation campaign for a real-estate business. The campaign was focused on generating enquiries through Meta Lead Forms while tracking lead volume, cost per lead, reach, impressions and advertising spend.
97
Leads generated
₹154.61
Cost per lead
₹14,997.22
Total spend
114,045
Impressions
69,093
Reach
Attribution: 7-day click or 1-day view
Meta Ads campaign performance dashboard — July 5–11, 2026.
- Men
- 75% (73)
- Women
- 23% (22)
- Age groups shown
- 13–17 · 18–24 · 25–34 · 35–44 · 45–54 · 55–64 · 65+
- Generated 97 lead-form results.
- Achieved an average cost per lead of ₹154.61.
- Reached 69,093 people.
- Generated 114,045 impressions.
- Managed ₹14,997.22 in total campaign spend.
"This campaign gave me practical experience in real-estate lead generation using Meta Ads. I learned how to monitor lead volume, cost per lead, reach, impressions and campaign spend together rather than focusing on only one metric. It also strengthened my understanding of performance monitoring and cost-focused lead acquisition."
97
Leads generated
₹154.61
Cost per lead
₹14,997.22
Total spend
114,045
Impressions
69,093
Reach
Client identity has been withheld to respect confidentiality. Campaign metrics shown are from the original advertising dashboard.